PT Megmilk Snow Brand Indonesia is a joint venture between Megmilk Snow Brand Co., Ltd., Rodamas and Itochu Corporation. Megmilk has high standards in cheese production adopted from Japan which has more than 90 years of experience. The company, which has been established in Japan since 1925, has produced various variants of cheese with technology that continues to develop to produce quality cheese.
Indonesians increasing consumption of cheese is an interesting opportunity. With the largest population in Southeast Asia, fourth largest in the world, and the current rapid economic growth, the market size of processed cheese is expected to further expand. Processed cheese has the advantage of adjusting flavor towards local preferences, while keeping the rich flavor of real cheese intact. With the proven technology of Snow Brand, the excellent track record of the sales force of Rodamas, and the purchasing power of Itochu, this opportunity is being transformed into a thriving business. Consumers are appreciating the versatility of MegCheddar and the various recipes that are featured in the MegCheddar website.